top of page

From 1932 to You: A Journey of a Drop

A 25-second animated commercial for Korean skincare brand, Sulwhasoo. The brand name "Sulwhasoo" represents "Snow flower in full bloom" in Korean. Sulwhasoo's mission is to inspire global audiences through artistry and creativity, inviting them to explore their heritage and create their own version of beauty. Their vision is centered around ageless beauty that transcends time, continuously searching for natural, genuine beauty that brings forth a healthy radiance.

We tried to showcase the transformative power of Sulwhasoo. It combines timeless luxury, artistry, and heritage, encapsulating the brand's remarkable journey from 1932 to the present. This video celebrates Sulwhasoo's legacy and unwavering commitment to capturing eternal beauty. It empowers viewers to embrace their own heritage and discover their unique interpretation of beauty.

TEAM

Art Direction: Lydia LEIWANG

2D Animation: Lydia LEIWANG

3D Animation: Wanyi MA

3D Modelling: Trista ELIZABETH, Wanyi MA

Sound Design: Dylan RAMAS

Voiceover: Julia LEONARD

My Role

Cel Animation, 2D Animation, Compositing

style frames

process book

bottom of page